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Mark White's avatar

I've been seeing more and more Boomer songs in new streaming series and movies. They are not entirely a bad fit, but the majority are. Example: Apple's "The Last Thing He Told Me," an above average mini series about the disapearance of a rich techie, opens with Springsteen's "Ghost of Tom Joad," and droression era folk song. "Air," the Air Jordan's biopic, closes with "Born in the USA." Both seem to be clear marketing decisions to draw boomers like me. The songs have Nothing to do with the shows. But how long will filmmakers write those checks when the miserable ROI on them become clear? Or... maybe they are good Film investments? I don't see it. I see original songs in films as having greater traction. At least they did in the pre-streaming world.

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dean weiss's avatar

Maybe. I mean we can all remember original songs for movies that both made a fortune and helped sell the movie. Saturday Night Fever and Grease pretty much made Robert Stigwood.

But I can also think of a zillion great movies where they took songs that were already out there and repurposed them. The Graduate, Easy Rider, Pulp Fiction. Ted has written about how nothing really replaces certain classical music pieces in movies, despite the gradual slow death of that genre.

Whatever the case, it's one helluva a skill deciding what music to use in movies.

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