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Michael Harrington's avatar

Ted, this is excellent. I've been arguing for this exact vision of the digital future for too long now, waiting for technology to catch up. (https://www.amazon.com/Ultimate-Killer-App-Technology-Succeeds-ebook/dp/B01JK9AT6Q/) After pitching music execs and musicians from the analog generation, I'm fairly convinced that the paradigm shift needs to be generational. We seem to be stuck on what we know from the past and unable to envision a future that is different. Change is uncomfortable, but it comes anyway.

One can argue that this all is already happening in Web2.0, but the problem with centralized platforms like YT, Spotify, FB, etc. is that they are winner-take-all models where creators have to rely on the benevolence of the gatekeepers in control. We can structure incentives toward benevolence, which is what the free market does, but the human tendency is short-sighted and so we get exploitation without transparency. And centralized platforms don't do transparency. Influencers and branders on social media have mostly grabbed the value for themselves.

Thus we are still waiting on decentralized blockchain and tokenization technology and innovation. Web3.0 necessarily needs this distributed technology to create free market access and transparency that rewards all participants for value created.

We also need to get out of our format silos because this vision applies to all digital content, not just music or writing or podcasts. Breaking down these walls is necessary because all creative content filtering through one platform creates the data network connections that represent enormous value when cross-pollinated and shared. In other words, we don't want jazz musicians off in a corner by themselves because there's not enough network value there to sustain itself. But people who listen to jazz also read books, appreciate art, take photographs, etc. So we want many decentralized genre and format networks on one platform that coordinates, filters and distributes the incredible global supply of human creativity.

Technology does this very well. What technology does not do well is curate creative content. Humans do that through social networking. So, what the platform cannot do is control that process. The users must control their own roles in the ecosystem.

VIA.

www.tukaglobal.com

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