While it's great that the barriers to entry are virtually gone, and anyone can make it happen, I'm more concerned about the load this puts on the artists and creators. Content creation burnout is no joke. These platforms are constant machines that need to be fed. If we've shifted the responsibility to the artist, we're diluting the time …
While it's great that the barriers to entry are virtually gone, and anyone can make it happen, I'm more concerned about the load this puts on the artists and creators. Content creation burnout is no joke. These platforms are constant machines that need to be fed. If we've shifted the responsibility to the artist, we're diluting the time they can focus on the artistry and loading them up with other responsibilities that may have otherwise been borne by management teams.
This means that we are no longer incentivizing the "best" musicians to succeed - we are incentivizing the ones who can juggle artistry, business strategy, publicity, community engagement, and content development...and with a personality and style that fits the platforms of today.
This also presents a huge opportunity though - platforms that can streamline this creator experience and amplify their abilities will be more successful, because they are helping these creators focus on what they do best.
While it's great that the barriers to entry are virtually gone, and anyone can make it happen, I'm more concerned about the load this puts on the artists and creators. Content creation burnout is no joke. These platforms are constant machines that need to be fed. If we've shifted the responsibility to the artist, we're diluting the time they can focus on the artistry and loading them up with other responsibilities that may have otherwise been borne by management teams.
This means that we are no longer incentivizing the "best" musicians to succeed - we are incentivizing the ones who can juggle artistry, business strategy, publicity, community engagement, and content development...and with a personality and style that fits the platforms of today.
This also presents a huge opportunity though - platforms that can streamline this creator experience and amplify their abilities will be more successful, because they are helping these creators focus on what they do best.