I suspect what will happen is the ever growing division of the audience into micro-demographics. Instead of 5 big publications with ten million readers each - the Substack equivalent could be 50000 writers with 1000 subscribers each, or 5000 writers with 10000 subscribers, etc etc.
Of course, what is more likely to happen over time is a D…
I suspect what will happen is the ever growing division of the audience into micro-demographics. Instead of 5 big publications with ten million readers each - the Substack equivalent could be 50000 writers with 1000 subscribers each, or 5000 writers with 10000 subscribers, etc etc.
Of course, what is more likely to happen over time is a Doomberg type model: a publishing company with a staff and brand, hence the ability to expand out of the above "micro" model into a more traditional publishing brand.
I suspect what will happen is the ever growing division of the audience into micro-demographics. Instead of 5 big publications with ten million readers each - the Substack equivalent could be 50000 writers with 1000 subscribers each, or 5000 writers with 10000 subscribers, etc etc.
Of course, what is more likely to happen over time is a Doomberg type model: a publishing company with a staff and brand, hence the ability to expand out of the above "micro" model into a more traditional publishing brand.