...i think we are likely headed towards that micro/macro fracturing...substack offering $10 a month bundles of authors sponsored by [insert author name here]...to that end how many boutique fandom packages does any consumer want and how long is the life hold on that brand vs. an established media entity and their financial backings?...re…
...i think we are likely headed towards that micro/macro fracturing...substack offering $10 a month bundles of authors sponsored by [insert author name here]...to that end how many boutique fandom packages does any consumer want and how long is the life hold on that brand vs. an established media entity and their financial backings?...reminds me of the just passed era of peak streaming for SVOD video services...now all that content either lives on youtube, dies on a hard drive, or is battling to be sold for anything to anyone [mostly TUBI]...we need creator platforms that host/build broker collaboration content creation in community format...but not sure there is investment for that type of idea and/or if the idea itself is just a pipedream...worked for roblox though, why can't it work for film/tv?...
Based on the millions, probably billions, of dollars being made by Substackers, I think that well-curated sites would be desirable. Established media platforms currently have power, but it's diminishing, and I don't see that changing. What I do see is that readers right now subscribe to a few Substacks, and read many others for free, but they'd like to read paid content from many more. If they could pay, say, $10 a month and receive weekly emails containing paid content from ten Substacks, it's a win for both reader and creator.
Imagine if you and I were both featured in a curated Substack that has 20,000 paid subscribers. If it publishes 4 times a month, we'd each get $500 (less Substack's 10%) each time one of our articles was included. Readers who would not otherwise pay us monthly indirectly pay us each time they read an article that was selected by the curator. And even if the curator keeps 10% for himself, we'd still get $4,000 per article. As someone currently making $0 on Substack, I'd jump at the chance to make $4,000 every few weeks. And honestly, 20,000 paid subscriptions is not all that many. I believe some Substacks have 5x that, and is a number that doesn't seem out of reach at all for a well-curated site. Suddenly in my fantasy scenario you and I are making $20,000 every month for our brilliant articles.
...i'm not saying that business model should exist, or might even be in the current pipeline at substack/patreon/etc. -- i guess what i am grumbling about is it doesn't solve the issue of content gatekeeping...to grow on substack etc. you need time/money to build an audience/community...meanwhile millions upon millions of content creators are creating endless content for a void or future show and tell on linkedin...how do we match the volume of workers willing/wanting to create to an audience that increasingly doesn't just want to watch/listen (or might not even have a choice bc they need to fake the creator hustle at least to pretend they may some day make some money)...by increasingly easing the access to production (see A.I. + any "art") we not only decrease the perceived value of "art" but also any future potential earnings for an increasingly growing population, whose earnings potentials in the space are being near erased (or at least decreasing)...the multiple substack solution is a bandage for a sword wound...sure let's toss a whole box on my bleeding, but how are we going to deal with this army of wallets coming in across the moat?...
...i think we are likely headed towards that micro/macro fracturing...substack offering $10 a month bundles of authors sponsored by [insert author name here]...to that end how many boutique fandom packages does any consumer want and how long is the life hold on that brand vs. an established media entity and their financial backings?...reminds me of the just passed era of peak streaming for SVOD video services...now all that content either lives on youtube, dies on a hard drive, or is battling to be sold for anything to anyone [mostly TUBI]...we need creator platforms that host/build broker collaboration content creation in community format...but not sure there is investment for that type of idea and/or if the idea itself is just a pipedream...worked for roblox though, why can't it work for film/tv?...
Based on the millions, probably billions, of dollars being made by Substackers, I think that well-curated sites would be desirable. Established media platforms currently have power, but it's diminishing, and I don't see that changing. What I do see is that readers right now subscribe to a few Substacks, and read many others for free, but they'd like to read paid content from many more. If they could pay, say, $10 a month and receive weekly emails containing paid content from ten Substacks, it's a win for both reader and creator.
Imagine if you and I were both featured in a curated Substack that has 20,000 paid subscribers. If it publishes 4 times a month, we'd each get $500 (less Substack's 10%) each time one of our articles was included. Readers who would not otherwise pay us monthly indirectly pay us each time they read an article that was selected by the curator. And even if the curator keeps 10% for himself, we'd still get $4,000 per article. As someone currently making $0 on Substack, I'd jump at the chance to make $4,000 every few weeks. And honestly, 20,000 paid subscriptions is not all that many. I believe some Substacks have 5x that, and is a number that doesn't seem out of reach at all for a well-curated site. Suddenly in my fantasy scenario you and I are making $20,000 every month for our brilliant articles.
...i'm not saying that business model should exist, or might even be in the current pipeline at substack/patreon/etc. -- i guess what i am grumbling about is it doesn't solve the issue of content gatekeeping...to grow on substack etc. you need time/money to build an audience/community...meanwhile millions upon millions of content creators are creating endless content for a void or future show and tell on linkedin...how do we match the volume of workers willing/wanting to create to an audience that increasingly doesn't just want to watch/listen (or might not even have a choice bc they need to fake the creator hustle at least to pretend they may some day make some money)...by increasingly easing the access to production (see A.I. + any "art") we not only decrease the perceived value of "art" but also any future potential earnings for an increasingly growing population, whose earnings potentials in the space are being near erased (or at least decreasing)...the multiple substack solution is a bandage for a sword wound...sure let's toss a whole box on my bleeding, but how are we going to deal with this army of wallets coming in across the moat?...