As someone who has a decent Instagram following and a hybrid influencer role for my job (as well as 100k subs on YT), I can tell you this is all true. There has been a definite vibe shift both with over-saturation of influencers (ie a second layer of the mall/platform saturation parallel) and the doom spiral of imitation. Even if you hit…
As someone who has a decent Instagram following and a hybrid influencer role for my job (as well as 100k subs on YT), I can tell you this is all true. There has been a definite vibe shift both with over-saturation of influencers (ie a second layer of the mall/platform saturation parallel) and the doom spiral of imitation. Even if you hit a viral reel, it doesn’t result in followers. It’s all click-through, ephemeral bullshit. People are starting to hate influencers hawking their niche and phones at every concert and sitting at a dinner table where nobody is talking. It’s death can’t come fast enough.
I am still (don't know why) just floored at how pervasive the influencer culture is. It's all just swipes and links to products they're hawking. I watch with interest - I feel like we're reaching peak consumerism (though every time I say that something else appears to shuffle that end line along a little longer) and that their model of business (if you can all it that?) is heading for a financial meltdown. I cannot understand how someone can spend all day constantly filming and curating their lives like that.
As someone who has a decent Instagram following and a hybrid influencer role for my job (as well as 100k subs on YT), I can tell you this is all true. There has been a definite vibe shift both with over-saturation of influencers (ie a second layer of the mall/platform saturation parallel) and the doom spiral of imitation. Even if you hit a viral reel, it doesn’t result in followers. It’s all click-through, ephemeral bullshit. People are starting to hate influencers hawking their niche and phones at every concert and sitting at a dinner table where nobody is talking. It’s death can’t come fast enough.
I am still (don't know why) just floored at how pervasive the influencer culture is. It's all just swipes and links to products they're hawking. I watch with interest - I feel like we're reaching peak consumerism (though every time I say that something else appears to shuffle that end line along a little longer) and that their model of business (if you can all it that?) is heading for a financial meltdown. I cannot understand how someone can spend all day constantly filming and curating their lives like that.