Swamplandia! by Karen Russell
Rebranding isn’t just a strategy for businesses. It’s an even hotter trend in geography. I’m told that 20 countries have changed their names in just the last decade. One can only admire the zeal for self-reinvention that turns the Czech Republic in Czechia or Burma into Myanmar. But, honestly, the map name-changers ought to do more consumer market resea…
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