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Richard Weissman's avatar

In general, I agree with your comments. The problem is. probably most obvious and glaring with artists who are already very successful whether it's Bob Dylan or Mick Jagger.

When I live in. NYC in the 60's and into the 70's, I was a studio musician. New York was and to some extent remains, the jingle capital of the US., largely because so many ad. agencies are headquartered there. As a "hired gun," I played on dozens and dozens of commercials, with a lesser number of gigs in film and records. Of course, studio musicians remain anonymous, so you are not lending yoirf name to a product only your talents. A couple of stories:

I played on an American Airlines commercial. It had been written by Jerry Jeff Walker, and he was so conflicted about doing it that he did dozens and dozens of takes. To aggravate things, his guitarist was one of those musicians who never played the same thing twice. That can work well on records, but is kind of antithetical to the concept of jingles, which generally involve little improvisation. Eventually the agency people gave up, and a week later I played on a different American jingle, which was the one that got used. Another time I played banjo and guitar on a Brothers Four recording session. To be honest, the music was boring, and required little effort. I lived ten blocks away from the studio. Walking home I heard music coming out of a bar. It was a plectrum banjo player named Lee Blair and a pianist named Cliff Jackson. I went in and had a drink and listened to them for about an hour. There were maybe a half dozen people in the place. The music was somewhere between dixieland and swing, and these musicians were both fine players. I figured they were lucky if they were making $25. each for the gig. I had made maybe six times that on my session. It was clear to me who was being exploited and who was rewarded for being in the right place with the right contacts at the right time. Another time In played on a jingle for Crest Toothpaste. It was a beautifully written instrumental piece, composed by Mitch Leigh (Man of lLa Mancha.). We did two or three takes of it. Mitch had set up a sort of contrapuntal rhythm between a small rhythm section and an oboe and soprano sax played-Phil Bodner and Jimmy D'Abato. The agency didn't like the music. A break was called, and we were sent home early. A week later we came back and did four really dull jingles that Mitch had written for them. Really insipid stuff, like one was sort of a re-write of Oh Susannah. The agency loveds it, and used it. As Mort Sahl used to say, "who is to say what is good and what is bad?"

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Joshua Hughes's avatar

I remember when famous actors and musicians would do commercials in Japan but not in the US. I'm with you--every time I hear a song or a musician (or actor) in an ad for the first time... welp, there goes another one. A long time ago our label put a song by our band on an American Eagle in-store promo CD. One of our friends in New York saw it and really gave us some shit, and I never forgot how dumb I felt with something so inconsequential.

And worse than doctors selling out, plenty of our scientists have. (I won't bother with a comment on politicians.)

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