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Stuart Bishop's avatar

Maybe of limited interest to Ted’s largely American readership, but if you want your heart warmed by confirmation that there is a paying readership for quality work it’s worth taking a cursory look at The Mill (Manchester), The Post (Liverpool) and The Tribune (Sheffield). The Mill was started as an attempt to prove that people will pay for thoughtful, long-form local journalism, as an antidote to the awful clickbait being churned out by the ton by the established Manchester paper. Operating on a shoestring, driven by a tiny number of fledgling journalists, it has become self-sustaining in just a couple of years and inspired sister papers in Liverpool and Sheffield, both growing their subscriber base at a rate of knots. They’re all on Substack, although with origins in email distribution I suspect many of their readers won’t even be aware of the platform other than as the name against their modest monthly payment.

I agree with some of the comments elsewhere that there are challenges here - cost, subscription fatigue, time to consume all the content you want to support but can’t get through. As a news, music and culture junkie I have to take a regular look at how the subscriptions I’ve built up with my heart have to be slimmed back down by my head. But I’m optimistic that this will shake down over time. Practically, people are likely to develop loyalty to just a few subscription bubbles - but that will still be a few more shades of opinion than the glory days of journalism when most folks got their views from one paper and one broadcaster.

Thanks as always for a thought-provoking piece Ted.

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George Neidorf's avatar

How can Substack be sustained when there are so many writers publishing newsletters on it's site? Few people can afford to subscribe to everyone that they read. I just got an email from a friend, and he's publishing his latest novel on Substack in weekly installments. He is a successful writer and will probably do ok, but how many writers can Substack readers support? I guess we'll find out.

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