The Honest Broker

The Honest Broker

In 1970, Alvin Toffler Predicted the Rise of Future Shock—But the Exact Opposite Happened

And it's much, much worse

Ted Gioia's avatar
Ted Gioia
May 28, 2023
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Back in 1970, Alvin Toffler predicted the future. It was a disturbing forecast, and everybody paid attention.

People saw his book Future Shock everywhere. I was just a freshman in high school, but even I bought a copy (the purple version). And clearly I wasn’t alone—Clark Drugstore in my hometown had them piled high in the front of the store.

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