The Honest Broker

The Honest Broker

Share this post

The Honest Broker
The Honest Broker
In 1970, Alvin Toffler Predicted the Rise of Future Shock—But the Exact Opposite Happened
Copy link
Facebook
Email
Notes
More

In 1970, Alvin Toffler Predicted the Rise of Future Shock—But the Exact Opposite Happened

And it's much, much worse

Ted Gioia's avatar
Ted Gioia
May 28, 2023
∙ Paid
551

Share this post

The Honest Broker
The Honest Broker
In 1970, Alvin Toffler Predicted the Rise of Future Shock—But the Exact Opposite Happened
Copy link
Facebook
Email
Notes
More
155
49
Share

Back in 1970, Alvin Toffler predicted the future. It was a disturbing forecast, and everybody paid attention.

People saw his book Future Shock everywhere. I was just a freshman in high school, but even I bought a copy (the purple version). And clearly I wasn’t alone—Clark Drugstore in my hometown had them piled high in the front of the store.

Keep reading with a 7-day free trial

Subscribe to The Honest Broker to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ted Gioia
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More