I Have a Frank and Unfiltered Conversation with Rick Beato
The popular YouTube host engages me in a freewheeling dialogue
A lot of people asked for a summit between Ted Gioia and Rick Beato—and it finally happened.
Frankly, I was intrigued by the idea too.
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Rick has an influential YouTube channel with millions of subscribers—where he has interviewed Sting, Pat Metheny, and other master musicians. I’d never met him until we got together a few days ago, when we hung out, had dinner, and sat down for this in-depth dialogue. But I already knew from his videos that Rick is a trustworthy and knowledgeable guide who cares deeply about the music and our culture.
He, too, is an honest broker.
So I anticipated that this would be a fun, frank, and freewheeling conversation, and I wasn’t disappointed. In fact, this video is already starting to shake things up—at least judging by the early response.
This is probably the best place to start if you want to know what I see happening in our music and culture right now, and where it’s heading. It’s also a good guide to my core values and worldview.
Happy listening!
Your interview with Rick led me here. Packed full of insights and very enjoyable to watch. Thank you!
Just a little side note about the discussion on the "10 minutes" that it takes to develop a trance like experience that you bring about in the interview (from one of your posts). Rick mentions how he would listen to a song over and over and I remember when I was around 9 years old that this practice became more and more common in my listening experience, specifically with these 3 songs;
Spirits In The Material World by The Police
Light My Fire by The Doors
Fixing A Hole by The Beatles
They would literally transport me to somewhere else.
When I discovered Genesis' Selling England By The Pound around 14, the impact of hearing specifically Firth Of Fifth, Battle Of Epping Forest, and The Cinema Show was another shockwave to the system and sure enough, those songs all clocked in at around the 10 minute mark.
Jump ahead to my early forties (now 48) and really discovering and digging deep into The Grateful Dead (listening now to their 36 minute version of The Other One from their One Hundred Year Hall album) , those epic jams have really brought me back to my early years of being transported through music... Anyway keep up the great work Ted.