The Honest Broker

The Honest Broker

Share this post

The Honest Broker
The Honest Broker
I Am Legend by Richard Matheson
Copy link
Facebook
Email
Notes
More
The Vault

I Am Legend by Richard Matheson

Ted Gioia's avatar
Ted Gioia
Jan 01, 2000
∙ Paid

Share this post

The Honest Broker
The Honest Broker
I Am Legend by Richard Matheson
Copy link
Facebook
Email
Notes
More
Share

Vampires were trendy in 2012. The fifth Twilight film was racking up more than $800 million in box office receipts. And bloodsucker brand extensions were coming out thick and fast. (My award for the most implausible film of the year goes to Abraham Lincoln: Vampire Hunter.) Meanwhile, HBO was serving up anemic episodes of True Blood, and new vampire boo…

Keep reading with a 7-day free trial

Subscribe to The Honest Broker to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ted Gioia
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More