34 Comments
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Ernie Tarling's avatar

Ted, you're very good at the Kraft you chose.

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Bruce M Hunt's avatar

A poem , so Krafted, a poet, so shafted

Could not have been easy, to be wheel-less....so cheezy.

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Scott Burson's avatar

Pearls before swine, Ted, pearls before swine.

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Pat's avatar

"one cannot think well, love well, sleep well if one has not dined well" said Virginia Woolf after the Kraft mac and cheese

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Sherman Alexie's avatar

Hilarious. Near all poets are still competing for the Kraft Mac & Cheese, i.e., a series of adjunct professorships at mildly competitive state universities and, occasionally, a one-semester substitute spot for a tenured professor on sabbatical.

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Mercia52's avatar

A very entertaining story Ted. I've been there myself.

I once worked for an engineering company who wanted to re-brand themselves. They asked for a new acronym. Just for a joke a colleague put in the most sublimely ridiculous suggestion he could think of. It was almost an in joke. Surprise surprise he won and received a $1000 prize.

I think the moral of the story is never overestimate the sophistication of those sitting in judgement.

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Bern's avatar

Well at least I got something outta the Browning (thanks for your link!):

https://publicdomainreview.org/collection/robert-browning-attempting-to-recite-how-they-brought-the-good-news-from-ghent-to-aix-1889

and

https://lyricstranslate.com/en/robert-julian-yeatman-how-i-brought-good-news-aix-ghent-or-lyrics.html

and

When poets gather round to buff up their craft

And share with each other their upcoming draft

Outsiders who listen

Don’t know what they’re missin’

They think that all poets are gormless and daft

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George Neidorf's avatar

What I want to know,

is how do you like

your mac and cheese now,

mr. gioia

(with apologies, etc.)

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Stephen Molchanski's avatar

This is absolute genius.

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Cal's avatar

Hilarious, but very instructive nonetheless! 😂

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Larry Hicock's avatar

I feel you, man. I too chased after one of those elusive free cars (a Firebird). All I had to do was sell enough pots and pans. Needless to say, I had to settle for a used Tempest. But thanks to you I now see where I went wrong... I shoulda been a poet!

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Clancy Steadwell's avatar

the best writer on substack. and i don’t even know how to pronounce your name

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Steve Yarbrough's avatar

I agree. The Honest Broker is the most engaging writing I see on Substack, or just about anywhere else, and I wish I had discovered it sooner. I learned how to pronounce Ted’s last name many years ago from the poet Philip Levine, when, if I recall correctly, Phil was exercised about a piece Ted’s brother had written.

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odd-lot's avatar

The winning entry's author wrote about the experience. She submitted a Krafty crossword puzzle (see it at Google Books link: https://www.google.com/books/edition/Five_Pages_a_Day/nnQ5EAAAQBAJ?hl=en&gbpv=1&dq=kraft+macaroni+sweepstakes+winner+1978&pg=PT46&printsec=frontcover

Unlike some composers, she has a Wikipedia article (Peg Kehret).

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Bern's avatar

Oof.

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Su Terry's avatar

Like all good comedy, this piece reflects some universal truths. Like all GREAT comedy, it reminds us we've all been in exactly the same situation.

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Peter Clare's avatar

"...at my parents’ off-the-grid home on a dirt road in Sonoma county" kinda speaks legions :)

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hypatiasdaughter's avatar

I like your poem.

And 1978. That takes me back.

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