The Honest Broker

The Honest Broker

Share this post

The Honest Broker
The Honest Broker
How I Learned to Stop Worrying About Short-Term Results in My Career

How I Learned to Stop Worrying About Short-Term Results in My Career

I won't make that mistake again

Ted Gioia's avatar
Ted Gioia
Aug 17, 2025
∙ Paid
174

Share this post

The Honest Broker
The Honest Broker
How I Learned to Stop Worrying About Short-Term Results in My Career
12
8
Share

I had a conversation with a bigshot New York editor 15 years ago, and I still think about it.

I was in the early stages of writing a book that proved to be very successful—but I was struggling with a recurring dilemma. At least it was recurring for me back then.

How do I get this book published? Who do I trust? Where do I go?


Please support my work—by taking out a premium subscription (just $6 per month).


You need to understand that I suffer from the Triple Whammy:

  • I don’t have an editor.

  • I don’t have an agent.

  • And I’m not well connected in the literary world.

I’ve never lived in New York. So I only have the vaguest idea of how things work there—mostly dervied from episodes of Mad Men. And I’m especially ignorant about the publishing business.

So I was forced to do what I’ve always done when writing a new book. I depend on the kindness of total strangers—making cold solicitations into the void. I have confidence in my writing, but this part of the process always feels awkward, like trying to get a date to the prom.

But, somehow, I overcame the Curse of the Triple Whammy. After weeks of pitching and prodding and pleading, I had offers from two different publishers.

And then I was put in touch with someone even bigger.

This person ran a legendary publishing house, and was also a jazz lover. He was a fan of my writing. We exchanged some emails, and then had a phone conversation.

“Ted, I love the book you’re writing,” he told me. “The sample chapters you sent are outstanding. You’re a special writer, and I’d love to sign you a contract. But…”

My head was already spinning. These people typically pay out big advances. I could finish the book and pay all my bills—no sweat! But before I could pursue these daydreams any further, this famous editor went on:

“I’d love to sign you to a contract. But I can’t.”

“Why not?” I asked—and even I could hear the plaintive note in my voice.

Keep reading with a 7-day free trial

Subscribe to The Honest Broker to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ted Gioia
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share